Newsletter Ad Revenue Calculator
Calculate your projected ad revenue based on CPM or CPC pricing models
The total number of subscribers on your email list
The number of newsletter sends per month
The average percentage of subscribers who open your emails
Your target cost per mille (cost per thousand impressions)
Term Definitions
- CPM (Cost Per Mille)
- The cost per thousand impressions. Advertisers pay a fixed rate for every 1,000 times their ad is shown, regardless of clicks or engagement.
- CPC (Cost Per Click)
- The cost per click. Advertisers pay only when someone clicks on their advertisement. Revenue depends on click-through rates.
- Newsletter Audience Size
- The total number of subscribers on your email list.
- Sends per Month
- The number of newsletter issues you send to your subscribers each month.
- Open Rate
- The average percentage of subscribers who open your emails.
- Click Rate
- The percentage of readers who click on advertisements in your newsletter. This is typically measured as clicks per send.
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